So Many Blogs, So Little Time

After being away from The Ben Franklin Follies for months and months and months, I decided there's no better time for revival than now. If you're a regular blogger and/or social media enthusiast you may have seen some reference to the #NaBloWriMo project. The aim is to promote the practice of writing through a 30-day "blog every day" commitment. Here in Birmingham, the cause is led by the … [Read more...]

012 Shinecast: FoodBlogSouth Preview and More

Episode 012 of the Shine Springs Farm Shinecast features a preview of FoodBlogSouth 2013, one of the premiere food blogging conferences. Sheree talks with FoodBlogSouth co-founders Jason Horn and Shaun Chavis about the upcoming event. Shinecast listeners can pick up a 10% discount on conference registration. Listen to the interview with Jason and Shaun to get the discount code. I moved the … [Read more...]

011 Shinecast: Presentation to ASAN’s Farm & Food Forum

Episode 011 of the Shine Springs Farm Shinecast features a presentation on marketing your farm through the internet and social media given by Sheree Martin at the recent Farm & Food Forum, an annual event hosted by the Alabama Sustainable Agriculture Network. Quick update on Koda, one of the Martin family's dogs: His injury turned out to be from a small-caliber gunshot. He's going to be … [Read more...]

Stop Blogging

"We think you should stop blogging and using social media." That's the advice I received in late April from a certain committee that holds  great power over one aspect of my life.  It's a committee whose members apparently suffer from "head in sand" syndrome. Blogging and social media are at the core of today's media world. Today, almost everyone under the age of 50 and everyone in the business … [Read more...]

Social Media for Nonprofits

This past weekend (March 18, 2012), I spoke at the Alabama Water Rally on the topic of social media for nonprofits. My focus was on helping groups concerned with environmental conservation and protection who had some basic presence in social media but weren't really sure how to use social media most effectively to build support for their cause. The setting was peaceful Camp Beckwith on Weeks … [Read more...]

Social Media for Nonprofits: Resources You Can Use

This post is a list of resources that nonprofit leaders might find helpful in launching or improving a social media campaign or general communications initiative. This weekend, I'll be giving a presentation on social media for nonprofits at the Alabama Rivers Alliance Water Rally & Watershed Leadership Conference. Rather than put together a handout that will probably be thrown away or lost, … [Read more...]

Why I’m a Fan of Google+

I wasn't in on Google+ at the time it launched in July 2011, but I did snag an invite in August and was immediately attracted to its ease of use, clean interface and something else. At the time, I couldn't put my finger on what that "something else" was. I had a lot of stuff going on in my life from late July through October and that kept me from using Google+ on a regular basis. I checked in … [Read more...]

Why KONY 2012 Went Viral

The KONY 2012 video and campaign is an unmitigated success—at least to the extent that media coverage and social media sharing are the relevant metrics. It remains to be seen whether the campaign will ultimately lead to Joseph Kony's arrest or generate greater financial support for the Invisible Children organization. Within a few hours of the campaign's launch, as the tidal wave of sharing … [Read more...]

Social Media & The Bluebonnets in Austin

One year ago this week, the last week of July, I was driving through Texas en route to Colorado. During my trip, I had the great fortune of spending three nights in Austin, where I got to hang out with my good friend, DeDe and her daughter, Heather, and see The Bluebonnets perform live—twice—at two legendary venues. More on those performances in just a few paragraphs. I started writing this post … [Read more...]

Alabama Social Media Association: The Junto for Social Media

Earlier this year, several of my friends and professional acquaintances recognized the need for a professional organization committed to sharing knowledge and best practices in the realm of social media for business and nonprofit purposes. They showed initiative and established the Alabama Social Media Association, Inc., or ALsocme, for short. One of Benjamin Franklin's greatest contributions to … [Read more...]